In turn, being on social gives brands an opportunity to drive thought leadership by solving problems. Create how-to guides, webinars and other content to help people and, in response, people could trust your brand as their source for guidance. Listen to customers and what people are saying about their company. This gives you a chance to get candid feedback about how others view your brand.
Spreading thought leadership through social media is a go-to method of meriting the attention of decision-makers and other top stakeholders. Leverage webinars, ebooks, one-pagers, podcasts and other content types to solve problems for other people. Social media is a great way to learn about the problems and interests of people.
Generally, our gross margin rate was in line with our expectations for the quarter. Overall, we feel like we were right in line with what we expect it to be. During quarter 1, we were disciplined in returning cash to shareholders. In total, Kroger returned $819 million via a combination of share repurchases and dividends. We are operating from a position of financial strength and we'll continue to evaluate opportunities to deploy excess cash to accelerate our growth model and deliver sustainable total shareholder returns. In closing, let me share additional color on our outlook for the rest of the year.
At Morgan Stanley, giving back is a core value—a central part of our culture globally. We live that commitment through long-lasting partnerships, community-based delivery and engaging our best asset—Morgan Stanley employees. We provide comprehensive workplace financial solutions for organizations and their employees, combining personalized advice with modern technology. We have global expertise in market analysis and in advisory and capital-raising services for corporations, institutions and governments. Across all our businesses, we offer keen insight on today's most critical issues. Technology is an ever-evolving root term, and whatever technology is in use right now, can be covered under the current technology trend.
That being said, several novel trends have emerged in recently completed deals in the U.S. that are noteworthy for companies and investment funds seeking to enter into U.S. transactions. For 2022, Gen Z plans on donating even more money to social causes than in previous years, and 28 percent expect to follow additional social justice accounts on social media. If you’re a brand with a connection to a cause, charity or non-profit, it’s a great time to tap into that connection and shout out your values. As more and more businesses integrate a digital virtual assistant into their customer service journey, it’s no surprise improvements in voice AI are on the horizon to make customer voice calls a smoother, customized experience. When you approach messaging with trust, intention, and quality, it makes the experience better for consumers which improves your business’s chance of converting them to long-term customers. Learn more about how MessagingX can help you create a consistent branded messaging experience across all of your business channels here.
Getting preapproved for a mortgage before you go house hunting is a must in any market. Read more about buy followers instagram here. If you don’t do this legwork ahead of time in a market like this, you could give a preapproved buyer free rein to swipe the home you want right out of your hands. Still, that doesn’t soften the blow that mortgage rates have increased by more than 1.2 percentage points since the beginning of this year.
As your company grows, it’s easy for your brand’s purpose to get lost further downstream. But your employees (including in-store retail staff and customer service teams) are a key part of how consumers experience your brand at every touchpoint. It fundamentally transforms business models, operating models, and marketplaces at a surprising rate. By 2022, mobile app market revenue is expected to reach $693 billion. Not only does social give you a window into the largest addressable market online, but it shows you what actual people talk about or like.
Letting these potential customers go without giving them a little more push is unwise. Therefore, identifying and recovering abandoned carts is an excellent opportunity to make eCommerce sales. Although cryptocurrency isn’t expected to become a popular payment option anytime soon, more companies are starting to accept it. Ensure that the cart is responsive and has minimal loading time. This will complement the overall fast service and leave a good impression on the customers. By making sure your eCommerce store is accessible in different languages, you will increase your global recognition and get more sales.